Here is an excellent example of the use of OAC. Click on this link to see the Leicestershire Community Safety Partnership evidence base which uses OAC quite widely. Particularly pages 12 to 15, 18, 25, 26, 40 and 44.

As ever please do not hesitate to contact martin.robson@lbhf.gov.uk if you have any queries, with news about developments of interest to OAC users or with examples of use to post on the OAC website.

Royal Statistical Society, Errol Street, London

1.30pm 15th September 2009

Aim of the Workshop

The aim of this seminar is to present a number of innovative developments in visualisation methods and technology which can enhance interpretation of geodemographic classification. This seminar is aimed at both a professional and academic audiences and will be interest to all users of geodemographics.

Geodemographic classification simplify the complex characteristics of neighbourhoods into an understandable and easy to interpret typology. Much of this effectiveness is attributable to the use of visualisation accompanying the classification in the form of text, images, maps, videos and graphs. However, possible visualisation tools and methods extend far beyond those currently used by commercial and non-commercial geodemographic classification providers. In this workshop we will explore a number of new innovations in this area and present a case for richer communication. Read the rest of this entry »

From The Association of Public Health Observatories (APHO) website:

“In this briefing we take a summary overview of segmentation and then focus on one approach to segmentation using geodemographic methods. We then compare the most commonly available geodemographic segmentation tools, highlighting the possible applications within the health sector and discussing some of the factors that should be considered when looking to invest in a system.”

Click here to go to the APHO website to download the report

OAC coded ONS survey data are becoming progressively available through the UK Data Archive.  Variables from the Expenditure and Food Survey (EFS) are available now and data from the English Housing and the Family Resources Surveys are due to be available later this year.  We have prepared a brief note about access to the data. Read the rest of this entry »

The OACUG course “Getting Value from OAC’ was held successfully on 24 March when some fifteen participants spent a packed day getting a hands on introduction to organising data and analysis by OAC. This was the second time the course has been run, and it may be repeated in future to meet demand.

OAC is being used by the NHS to create personalized health messages in an online health risk profiler. This is one of the tools in the NHS Health Choices package. OACUG welcomes this development and would like to hear about and publicise other uses of OAC in health services.

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An OACUG course specially designed to provide a hands on introduction to organising data and analysis by OAC will be held on 24 March 2009 in London. The full day course is an updated version of the one successfully held in June 2008. For more details and about how to reserve a place: Read the rest of this entry »

The recently published White Paper on the 2011 Census contains proposals favourable to a repeat of an Output Area classification and for open geodemography generally, but key parts of output strategy still have to be put in place.
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With encouragement from users, the ONS 2007 Expenditure and Food Survey is now coded with OAC, and the new “Family Spending” report has some analyses by OAC Groups and Super Groups. Read more about this significant development
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Plans for 2009 and 2010 are are developing.
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