1 Jan 2000
OAC for Health Insight
This example from Simon Orange, a Public Health Inforamtion Analyst for Yorkshire and Humber Public Health Observatory uses OAC to help with population health profiling, giving additional insight into small areas, and aiding mapping and visualisation of health data. Geodemographics in health allow additional help for targetting area which are subject to health inequalities. Health geodemographics have also been useful for social marketing and communication based work in health, as well as providing a useful tool for sharing anonomysed data- patients can preserve a lot of their characteristics and remain unidentifiable through OAC if used correctly. Tools such as the example below allow the generation of insight for GPs:
Profile of a GP by OAC
A copy of the presentation can be obtained either with or without notes:
