8 May 2009

OAC in summary overview of Geodemographic Segmentation by APHO

Posted by Martin

From The Association of Public Health Observatories (APHO) website:

 

“In this briefing we take a summary overview of segmentation and then focus on one approach to segmentation using geodemographic methods. We then compare the most commonly available geodemographic segmentation tools, highlighting the possible applications within the health sector and discussing some of the factors that should be considered when looking to invest in a system.”

 

Click here to go to the APHO website to download the report

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  • The Output Area Classification

    The Output Area Classification (OAC) distills key results from the Census for the whole of the UK to indicate the character of local areas.

    It profiles populations, structures other data, and helps target resources. OAC is in the public domain, and the User Group supports and promotes its use as geodemography open to all.

    More about: OAC, Getting Started, the User Group.

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  • Oac Interactive Map

    Extract from OAC Map
    OAC interactive map was developed by Richard Milton at the Centre for Advanced Spatial Analysis (CASA) at UCL.

    SOAC/DZ interactive map was developed by Maurizio Gibin and Alex Singleton also in CASA and the Department of Geography at UCL.