7 Sep 2010
OAC Grand Index
We have just finished compiling version 1.0 of the OAC grand index. This is a tool which we hope you will find useful in its current form, however, we will be adding more data in the future as and when this becomes available. For this first edition we would like to thank Daryl Lloyd – Department for Transport and Mike Hare - British Population Survey for their very generous contributions of data; and furthermore, Daniel Lewis and Alex Singleton for compilation the spreadsheet.
The spreadsheet is available in Microsoft Excel format and available to download here.
What is a grand index?
A grand index is a simple spreadsheet of index scores for a series of variables cross tabulated with OAC Sub Groups, Groups and Super Groups. These index scores can be used to target specific OAC clusters in your profiling work. For example, you could ask which neighbourhoods in your local area are likely to contain users of social networking websites?